Dufry and Lindt & Sprüngli Travel Retail unveil exclusive Lindt & Sprüngli Pistachio collection

Dufry and Lindt & Sprüngli Travel Retail unveil exclusive Lindt & Sprüngli Pistachio collection

Dufry and Lindt & Sprüngli Travel Retail have teamed up for a third exclusive release aimed at catching the eye of millennial shoppers.
24/01/2019

The Lindt & Sprüngli Pistachio collection follows the release of the Lindt Stracciatella and Strawberry exclusive ranges with Dufry.

Dufry and Lindt & Sprüngli Travel Retail have teamed up for a third exclusive release aimed at catching the eye of millennial shoppers.

The Lindt Pistachio Edition follows the success of 2017’s Stracciatella edition and 2018’s Strawberry edition and will be available at Dufry airport stores for a limited time.

The range will include the famous Lindor balls, Lindt Napolitains and the 300g Gold Bar, successful within the travel retail market.

The Pistachio collection will be supported by a six-month digital campaign featuring point of sale displays with Lindt Master Chocolatiers and supported by a 360-degree approach with the Dufry e-motion programme. 

“Lindt has been one of the first brand partners to develop truly exclusive products for Dufry,” said Dufry Global Category Head of Food, Confectionery, Souvenirs & Toys Phillipe Moryl. He continued; “What is really valuable in our partnership, is the fact that each year we are challenging ourselves to identify what retail component we can further improve or change, based on the experience of previous years.

“This year, we not only bring a unique experience with the products we propose, but we have also developed a strong communication and marketing plan leveraging the latest developments within Dufry in terms of digital communication, social media and our loyalty program. We are really excited about this new launch and I would like to sincerely thank Peter and his team for their constant support and the great collaboration.”

Lindt & Sprüngli Head of Global Duty Free Peter Zehnder said: “One of our focus areas is on premium partnerships and how to make the traveller’s journey more magical. He concluded; “We know that more and more passengers are looking for premium and travel-exclusive gifts at the airport, so this partnership with Dufry and the launch of the Dufry-exclusive Lindt Pistachio Edition is the perfect opportunity for Lindt and Dufry to partner again.”

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