Dufry launches the first Dior Beauty Boutique in Americas at São Paulo International Airport

Dufry launches the first Dior Beauty Boutique in Americas at São Paulo International Airport

​​​​​​​Dufry and Dior, in partnership with São Paulo International Airport (GRU Airport), launch the first Dior’s Beauty Boutique in travel retail Americas
18/12/2018

Dufry and Dior, in partnership with São Paulo International Airport (GRU Airport), launch the first Dior’s Beauty Boutique in travel retail Americas. The retail space, with close to 60 sqm, showcases a new way to exhibit Dior’s products, and is located in the international departures area in the Terminal 3 of São Paulo International Airport (GRU Airport).

The stylish boutique exclusively introduces the first Maison Christian Dior in Brazil, offering a wide variety of products, such as perfumes, makeup, skincare, candles, soaps and silk scarves for perfuming. Exclusive services and new products from different Dior universes are provided in a welcoming atmosphere clearly defined by a luxurious and luminous décor. The Maison offers exclusivity for travelers such as makeup palettes, skincare sets and coffrets, and well-known brand fragrances such as J'Adore, Miss Dior and the new addition Joy, created by the perfumer of Maison Dior, François Demachy. Occupying a center stage of the store, makeup products are presented in various colors and offered their new creations into special displays, such as a lip studio, captivating and attracting travelers by offering a wide and unique variety of colors and lipsticks. The store still features the first makeup line inspired by Dior runway shows, designed by Creative and Image Director, Peter Philips.

The Maison Christian Dior is carefully designed to host the new Dior universe entirely dedicated to fragrances and perfumes. This new store concept has created the perfect opportunity to experience the excellence of Dior skincare products which are produced with unique active ingredients from the Dior gardens.

Dufry as the leading global travel retailer offers the best selection of luxury items of international brands most desired by our customers. Dufry is present at GRU Airport at Terminals 2 and 3, where the company operates duty-free shopping on international arrivals and departures, as well as the duty-paid concept Dufry Shopping and Hudson convenience stores.

Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia, comments: "With consistent focus on delivering the best shopping experience to our customers, Dufry renews its successful partnership with Dior, one of the largest luxury brands in the world, and GRU Airport, the largest airport in Brazil, confirming the success of our first collaborative project: a pop-up store launched in 2017. Dufry, Dior and GRU Airport believe that the secret of success, especially in travel retail, is to be able to always surprise and deliver even more to our costumer. The Maison Dior features an engaging retail environment where travelers will find unique products at this airport. Through this partnership, Dufry reinforces its concept of global showcase for the exhibition of products and high quality brands, getting closer and closer to its customer.

Last but not least, we would like to reiterate how honored we are to receive the first Dior store in the Americas, a brand so desired and admired mainly by Brazilians, while at the same time making us feel even more challenged to deliver a superior level of excellence."

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