Dufry Shopping launches Kérastase area at GRU Airport

Dufry Shopping launches Kérastase area at GRU Airport

Dufry in partnership with Kérastase, is bringing the luxury brand’s products to customers for the first time at GRU São Paulo International Airport

Dufry in partnership with Kérastase, is bringing the luxury brand’s products to customers for the first time in a customized 13sqm space in the airside Dufry Shopping store located in Terminal 2 of GRU São Paulo International Airport in Guarulhos. This will be the first Kérastase space developed for travel retail in the Brazilian local market, following the same format already offered today in duty-free shops operated by Dufry in Brazil and in other countries around the world.

Focused exclusively on hair care, Kérastase is the number one professional hair care brand in the world. The brand offers a wide range of treatment and hairskincare products to meet all the needs of women's and men's hair. Within the brand space at Dufry Shopping, hair care products such as Elixir Ultime and Chronologiste (for all types of hair), Densifique (for thin hair), Spécifique (for hair scalp), Nutritive (for normal to dry hair), Résistance (damaged and overprocessed hair), Discipline (for unruly hair), Discipline Curl Idéal (for curly hair), Refléction (for colored hair), Aura Botanica (for opaque and lifeless hair) will be sold. Included among the brand’s premium products are Elixir Ultime Oil Complexe, Sérum Extentioniste, Bain Chromatique Riche and Masque Chromatique, Bain Densité, Bain and Masque Magistral, Bain Divalent, Bain and Masque Thérapiste and Néctar Thermique.

Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia, celebrates the successful partnership: "The opening of Kérastase space in our store at São Paulo International Airport will bring us closer to the local market by offering world-class shopping experience in an attractive environment through exclusive products to passengers on domestic flights. It is part of our commercial strategy to pursue successful partnerships to better meet and surprise our customers, and Kérastase is one of the best examples of success in this kind of collaboration. The choice of this location was important because it is the largest airports in the country and may reach a passenger movement of 40 million by 2018. We are sure that this will be another great partnership strengthening our operation at this airport, conquering and enchanting our customers.”

Kérastase is part of the portfolio of brands of the L'Oréal Professional Division and aims to expand to another distribution channel, always appreciating professional expertise. Rafael Bittencourt, Kérastase Director in Brazil, commented: "The decision to expand to another distribution channel aims to increase the proximity to our consumer, in addition to reinforcing the brand's main strategy of generating flow to the beauty salon where is the focus of the brand. Dufry is a key partner for the business and our goal is to offer the experience already developed in the international space, now, to the domestic market. It is worth mentioning that in the duty-free segment, the store already operates Kérastase spaces in airports of Rio de Janeiro and São Paulo, since 2015.

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