Dufry opens Cartier and Montblanc brand boutiques at Shanghai Hongqiao International Airport

Dufry opens Cartier and Montblanc brand boutiques at Shanghai Hongqiao International Airport

The shops are located in the Terminal 2 Departure Hall
20/11/2018

In line with its brand plan strategy, which seeks to identify and maximise growth opportunities for individual brand partners, Dufry is proud to announce that it has worked in close partnership with the prestigious brands of Cartier and Montblanc, to open two luxury boutiques at Shanghai Hongqiao International Airport in the Departure Hall. 

With a wide and welcoming entrance, the Cartier boutique located in Terminal 2 is the first to be opened with the new airport concept, which strikes a subtle balance between tradition and modernity. The contemporary interior with its warm color palette, showcases the Maison creations including jewelry, watches, accessories, and fragrances.

The Montblanc Boulevard boutique is also located in Terminal 2 and presents itself in the attractive Neo Concept. Customers visiting the store will discover the full Montblanc range including watches, writing instruments, large and small leather goods and accessories.  Dedicated areas have been allocated to each product category and customers can relax and browse in comfort as they are served by expert staff.  These unique boutiques complement our strong luxury presence within Shanghai Hongqiao airport where we currently operate with brands such as Hermes, Ferragamo, Bally, Zegna, Shang Xia and Versace.

Commenting on the new stores, Andrea Belardini, Dufry Divisional CEO for Eastern Europe, Middle East, Asia and Australia said, “We are delighted to have been able to work in close collaboration with two of the iconic brands from the Richemont Group, to create bespoke retail spaces that showcase their exceptional products in such a striking and engaging way.  The boutiques have been designed to deliver the ultimate customer experience in terms of comfort, ambiance, product range and services.  We really value the expertise and passion that has been invested in these store developments by our trusted partners at both Cartier and Montblanc and would like to take this opportunity to thank them for support and trust.”

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