World Duty Free Introduces Cotswolds Distillery to travel retail

World Duty Free Introduces Cotswolds Distillery to travel retail

Introduced exclusively into travel retail in World Duty Free stores, Cotswolds Distillery has launched its inaugural travel retail proposition
25/07/2018

Introduced exclusively into travel retail in World Duty Free stores, Cotswolds Distillery has launched its inaugural travel retail proposition at Birmingham, Bristol and East Midlands Airports. Available since the beginning of April in these stores, the offering has already seen strong success and has had a significant impact on sales. This is Cotswolds Distillery’s first foray into travel retail and increases opportunities for international travellers to try its award-winning range of whisky and gin products.

Customers are able to purchase Cotswolds Distillery’s three flagship products; Cotswolds Dry Gin; Cotswolds Single Malt Whisky and Cotswolds Cream Liqueur, all in 70cl size. For those unfamiliar with the selection, customers can ‘try before they fly’ with Cotswolds Distillery staff on hand to provide discerning travellers with samples, further insight into the brand, its products and their origins at the heart of the Cotswolds.

Product sampling at Birmingham Airport is complemented by a film about the products, their heritage and the production process, broadcast on a large HD display. The impact of this bespoke area has been extremely positive, with sales of Cotswolds Distillery products doubling since its launch.

Kathryn Kindness, Country Commercial Category Manager at World Duty Free said, “As the UK’s leading travel retailer, we are always looking to expand our range with more local brands to offer to our customers, and the Cotswolds Distillery offers this with its natural spirits.

“Its award-winning Dry Gin offers a blend of botanicals that is sure to be popular with domestic and international customers, along with the rich Cream Liqueur. We are also extremely delighted to be able to offer customers the Single Malt Whisky which is the first single malt ever distilled in the Cotswold Countryside, bringing something special to World Duty Free.”

This exciting launch follows the recent announcement that Cotswolds Distillery has raised £3million of equity through crowdfunding, further demonstrating its commitment to expanding and developing the business to meet growing demand for its award-winning products around the globe.

For more information, please visit www.cotswoldsdistillery.com

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