Rausch brings natural cosmetics to GTR with Dufry

Rausch brings natural cosmetics to GTR with Dufry

Natural cosmetics brand Rausch has launched into travel retail with a release courtesy of Dufry in Switzerland.

The brand has been selling in the domestic market since 1890. It attributes its success to the fact that “natural cosmetics are trending”. A Rausch spokesman explained: “Naturally beautiful hair, cared for naturally from the roots to the tips: this is what people want.”

Now, as of this year, the line is available through Dufry at Zurich Airport‘s New Generation departure store. The debut includes the addition of travel retail exclusives and free miniatures to tap into the current vogue for gifts with purchase.

In total Dufry will offer 50 Rausch products, all but two of which are vegan friendly.

The company focuses on the use of natural active ingredients and raw materials and the products have been the focus of this family-owned business for more than a century.

The spokesman continued: “Since 1890, Rausch has guaranteed the highest possible percentage and quality of natural active ingredients from 87 herbal extracts and top quality nut and plant oils. Herbal specialists produce extracts using Rausch’s own gentle, unadulterated, in-house, plant-specific methods. Most herbs are supplied by monitored Swiss contract farmers committed to organic farming. Hence every drop of a Rausch product is a drop of true Swiss effectiveness uniquely blended for targeted hair care.”

The range, which is now available in GTR consists of hair and body care products, which can also be bought in collection sets, travel sets and gift boxes.

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