Dufry recognized in two categories in The Moodies' Digital Media Awards

Dufry recognized in two categories in The Moodies' Digital Media Awards

The Moodies' revealed on February 27, 2018 the airport and travel retail digital media awards winners and Dufry has succeeded in two categories as the winner: Best Loyalty Campaign for RED by Dufry and Best Live Chat or Stream DUDA – Dufry Digital Assistant by Dufry Brazil.

The Moodies' Digital Media Awards recognize best practice in social & digital media among the airport and wider travel retail community. DUDA, the winner of the award for Best Live Chat or Stream, is a relatively new system developed by Dufry which delivers on Dufry's ambition to provide a 24/7, instant, on-demand customer service and sales assistance. The  system has increased contact center handling, increased average pre-order ticket value, increased conversion rates and improved quality and satisfaction levels.

The awards have been judged from 173 shortlisted entries across 22 categories, generated via a mix of self-nomination, reader feedback and judges’ selections. The Judging Panel comprised The Moodie Davitt Report Founder & Chairman Martin Moodie, Chief Technology Officer Matt Willey, Editor-in-Chief Kapila Ireland, Senior Editor Jason Holland and Brands Editor Helen Pawson.

Matt Willey, the head of the Judging Panel comment: “This year we had a tremendous response to our call for nominations. The quality of submissions and the sophistication of the supporting material was incredibly high, which is a testimony to the way in which the airport and travel retail sectors are increasing traveller engagement via digital and social technologies”.

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