Dufry wins Best Jewelry Store and Marketing Campaign at DFNI Products Awards 2017

Dufry wins Best Jewelry Store and Marketing Campaign at DFNI Products Awards 2017

Dufry has won ‘Best Jewelry Store’ and ‘Best Jewelry & Watches Marketing Campaign’ categories at DFNI Products Awards 2017 for its Bulgari stores on the Norwegian Joy and at Helsinki Airport, respectively. The company was also highly recommended in three other categories: Best Campaign (Confectionary), Best New Store (Liquor) and Best New Promotion (Beauty).
22/12/2017

Dufry is delighted to announce it has won ‘Best Jewelry Store’ and ‘Best Jewelry & Watches Marketing Campaign’ at DFNI Products Awards 2017 for its Bulgari’s stores located on the Norwegian Joy cruise liner and Helsinki Airport, respectively.

The award won by Bulgari’s store on the Norwegian Joy confirms Dufry’s commitment with the cruise line channel. During the year, the Dufry Cruise Services was launched in order to improve the operations at cruise lines, which is seen as a strategic channel for the company and such award reinforces that Dufry is moving in the right direction to develop its cruise stores even further.

The cooperation between Dufry and Bulgari proved its success once again, as the ‘Best Jewelry & Watches Marketing Campaign’ was awarded to the Bulgari’s store at Helsinki Airport. The pop up store, which is part of a partnership between Finavia Corporation, the airport operator, Bulgari and Dufry, was the first Bulgari pop-up store worldwide in an airport location.

Besides the awards won, Dufry’s stores were highly recommended in three other categories. The pre-launch of Lindt’s Bijoux Collection, in partnership with Zurich Airport, was one of the finalists in the ‘Best Confectionary Campaign’ category. During the promotional campaign, customers received a pendant that could be engraved with a message or a name.

The new store at Poles Caraibe Airport in Guadeloupe was recommended in the ‘Best Liquor New Store category’ for its rum offer at the location, with more than 250 different types of local rums.

Last but not least, the Dior pop up store at Guarulhos International Airport in São Paulo, Brazil, was one of the favorites in the ‘Best Beauty New Promotion’ category. The space was the first pop up store of the brand and offered an exciting shopping environment, reflecting the Dior’s unique heritage of luxury and innovation.

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