Official Launch for Melbourne Duty Free by Dufry

Official Launch for Melbourne Duty Free by Dufry

Yesterday marked the official opening for Dufry’s newly refurbished store in Terminal 2 at Melbourne airport. The fully walkthrough store has been rebranded ‘Melbourne Duty Free by Dufry’ and with 2,743sqm of retail space is 30% larger than the original store it replaces.

Melbourne, 16th November 2017. - This is the second of Dufry’s New Generation Stores to be opened and it offers a new, world class duty free retail concept to customers. First and foremost, the store is designed to make the shopping experience a fully immersive one that surprises, delights and adds real excitement to the store visit. The latest technologies are utilized in an innovative way throughout the store space to enable increasingly targeted and relevant communications to be delivered to customers. Screen content adapts hourly to match the passenger profile and different products are showcased throughout the day, so that the most relevant ranges are shown to the particular passenger demographic at any given time. Additional and enhanced in store experiences such as bottle engraving and product personalizations help make shopping experience both special and unique.

Dufry is committed to conveying a true ‘sense of place’ in all its stores. Three different screen visuals - played sequentially in the morning, daytime and evening - were developed specifically for the store and convey in high definition and vibrant imagery, the different sights that can typically be seen in and around the city, which are displayed through the next generation digital screens which play a key part in creating the store’s fully immersive ambiance. .

The store introduces a vast array of new iconic brands and new products for customers including Tiffany fragrance, Jo Malone London, Tom Ford cosmetics and Urban Decay in beauty, Emporio Armani, Longines, Skagen and Daniel Wellington in watches and an extensive range of desirable and premium Australian brands such as Emu Australia, Catherine Manuell Design and Rosien skincare to name but a few.

The ribbon cutting ceremony was hosted by Julian Diaz CEO - Dufry, José Antonio Gea, COO - Dufry, Andrea Belardini, Divisional CEO – Dufry and Ken Tse General Manager - Dufry Australia, along with Lyell Strambi, CEO – Melbourne Airport and Andrew Gardiner, Retail CEO – Melbourne Airport.

Commenting on the store redevelopment, Ken Tse said, "We are extremely proud of this larger and fully refurbished store which incorporates key elements of the next generation stores of Dufry. It delivers an exciting, contemporary, engaging and diverse retail offer to customers, that is very much aligned with Melbourne’s reputation as the retail capital of Australia. Melbourne airport has invested significantly in the transformation of the terminal and as part of this, we have worked in close partnership with them to create and deliver a truly world class duty free experience to the airport’s domestic and international passengers.

I would like to take this opportunity to thank the airport management and the teams involved for their trust and support and we’re delighted to be here together to celebrate all that has been achieved."

Melbourne Airport Chief of Retail, Andrew Gardiner, concluded saying, "We have a vision to build an airport that Melbourne can be proud of. This magnificently refurbished store, only the second of its kind anywhere in the world, is a great example of how our retail partners are buying into that vision in a meaningful way that will enhance the experience of every traveller through our international terminal. Our commitment is to bring Melbourne to life at the airport, and Melbourne Duty Free by Dufry really encapsulates the city’s reputation as an iconic shopping destination. We thank Dufry for the work they’ve done to understand and help bring to life our vision, which is really about creating that perfect lasting impression of the city we call home."

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