Highland Park Marks Opening Of World Duty Free Store at Gatwick with Exclusive Single Cask Bottling

Highland Park Marks Opening Of World Duty Free Store at Gatwick with Exclusive Single Cask Bottling

An exclusive single cask bottling of Highland Park Single Malt Whisky has been launched at London Gatwick, to celebrate the opening of the new World Duty Free store in the airport’s North terminal.
26/10/2017

London, 26th October 2017. - An exclusive single cask bottling of Highland Park Single Malt Whisky has been launched at London Gatwick, to celebrate the opening of the new World Duty Free store in the airport’s North terminal. This extremely limited edition of just 540 bottles is only available in the World Duty Free store and its launch was marked with tasting and educational activities, led by Highland Park brand ambassador David Francis who also signed bottles for customers. A live Twitter tasting and Q&A with David on World Duy Free’s Twitter feed also helped open up the launch to a wider community of Highland Park fans and whisky afficianados.

Following an initial period of exclusivity in the North Terminal stores, any remaining stock will also be made available in the World Duty Free store in Gatwick South from 1st December.

The 12-year-old Highland Park Single Cask Edition for London Gatwick and World Duty Free is drawn from an ex-sherry refill butt made from Spanish Oak. The whisky has a sweet vanilla and light smoky aroma combined with hints of orange peel and oaky notes on the palate. It was bottled at cask strength: 66.4% ABV.

Kasper Andersen, Commercial Director at Edrington EMEA Travel Retail, commented: “The Highland Park Single Cask Series has proven highly successful in travel retail. The opening of World Duty Free’s fantastic new retail space at London Gatwick offers us a great opportunity to build on this success and deliver excitement and differentiation through an exclusive Highland Park bottling available only to customers travelling through London Gatwick.”

David de Miguel, Global Category Head for Liquor at Dufry, added: “Differentiation is a hugely important part of the growth strategy for our new Gatwick North terminal stores, so we are delighted to hit the ground running with this exclusive offering from Highland Park. Gatwick’s customers have had the opportunity to purchase something relatively affordable but highly exclusive from the iconic Highland Park brand.”

Rachel Bulford, Head of Retail at Gatwick Airport said: “An exciting retail offer is not only important commercially but also contributes significantly to a more fulfilling and memorable customer journey at Gatwick. The exclusive product from Highland Park, combined with the supporting launch activities have been fantastically executed, and we are delighted with the response from customers.”

Contact Information