Dufry introduces Loungerie to GRU Airport

Dufry introduces Loungerie to GRU Airport

Dufry presents the Brazilian premium lingerie brand Loungerie at GRU Airport, in São Paulo, as a shop-in-shop in the Dufry Shopping Mega Store, located in the domestic departure area of Terminal 2. This is the first Loungerie space opened at airports, thus establishing a new channel for customers.

Basel, 4th September 2017. – Dufry expands its retail offer by bringing to GRU Airport the Brazilian premium intimate fashion brand Loungerie which, since 2009, has entered the market with a new concept for lingerie. The Loungerie shop-in-shop is located in the Dufry Shopping Mega Store in the airside area of the domestic departures of the airport.

Located in the West Wing of Terminal 2, the store offers renowned products, such as the ‘Perfect Bra’, which brings a unique concept to Brazil, with different measure combinations, allowing a perfect fit; as well as the full collection of women intimate fashion products. Loungerie has 44 stores in Brazil and is present in 14 states. Continuing its expansion plan, the brand offers a complete portfolio in lingerie, including loungewear and accessories.

In the Dufry Shopping walk-through store, passengers will have the opportunity to buy products from Loungerie, available so far only in high street stores.

“Loungerie once again innovates and expands its distribution to a channel beyond traditional shopping centers. The partnership with Dufry is strategic for the brand, as it offers a unique consumer experience in the travel retail channel", explains Paulo Serrano, CEO of Loungerie.

In the first semester of 2017, GRU Airport received around 18 million passengers, being the largest airport in Brazil.

Gustavo Fagundes, Dufry General Manager for Brazil and Bolivia explains: "Dufry, the world leader in travel retail, is always looking for the best brands for its customers, aiming to offer the best shopping experience worldwide. We are very pleased to receive Loungerie in our store, a national reference brand in the intimate fashion retail market in Brazil. We believe that this will be the first of many partnerships that we will develop together."

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