Customer-focused across the operations
Dufry is above all a travel retailer and is proud of the knowledge and expertise built in this field over the years. The passenger is the focus and heart of all Dufry stores and in order to meet their needs in each travel scenario, the group has various different 'own brand‘ store concepts across the globe and also operates stores in the format of renowned brands.
General Travel Retail Shops
The general travel retail shop concept is the most common concept at airports, as it carries a large selection of different items and covers the full range of product categories, such as perfumes & cosmetics, food & confectionery, wines & spirits, watches & jewelry, fashion & leather, tobacco goods, souvenirs, electronics and other accessories.
These shops are typically located in central areas with high passenger flow, mostly in airports, but also in seaports and other locations. Both departure and arrival areas can be fitted with this shop concept. As of December 31, 2017, Dufry operated over 700 shops under the General Travel Retail concept. In the duty-free segment, these shops can be recognized by the several retail brands in our portfolio, including Dufry, Nuance, World Duty Free, and Hellenic Duty Free among others.
In 2017 Dufry opened its first three New Generation stores in Madrid (Spain), Melbourne (Australia) and Cancun (Mexico); followed by one in Zurich (Switzerland) in early 2018. The new generation store is an innovative evolution of the general travel retail shop as it increases the level of communication with the consumer, by making use of cutting edge digital technology. Learn more about Dufry’s new generation store in our Focus Story.
Dufry shopping was created with the intention to offer domestic passengers a similar shopping experience in a duty-paid environment as the one offered to international travelers in a classic duty-free shop. Thus, this new retail concept is a general travel retail shop for domestic passengers, which offers a core category assortment comparable to a duty-free shop.
At our Dufry Shopping stores, domestic passengers are presented with the same retail excellence they normally find in international terminals, with a great variety of products from the most prestigious brands combined with the best customer service. There are a number of countries where domestic travelers account for the majority of passengers, particularly in large countries such as China, the United States and Brazil, thus offering additional potential to internationalize this concept.
The concept was first introduced in Brazil, in 2014 and was quickly expanded to other 7 locations in the country. In 2017 the concept debuted in the United States, with the opening of a Dufry Shopping at Las Vegas McCarran International Airport.
Brand boutiques enhance the traveler’s retail experience and allow the creation of an exciting shopping mall environment. Dufry is a partner of choice for global brands to showcase their products in singular retail spaces and to mirror their high street image; e.g. Burberry, Bally, Bvlgary, Carolina Herrera, Chopard, Coach, Desigual, Dunhill, Emporio Armani, Ermenegildo Zegna, Etro, GAP, Hermès, Hugo Boss, Kiehl’s, Lacoste, L’Occitane, MAC, Marc O’Polo, MCM, Michael Kors, Montblanc, Pandora, Paul & Shark, Pinko, Polo Ralph Lauren, Salvatore Ferragamo, Shang Hai Tang, Shang Xia, Superdry, Swarovski, Thomas Pink, Tommy Hilfiger, Tumi, Versace or Victoria’s Secret. As of December 31, 2017, Dufry operated over 150 Brand Boutiques. Dufry represents the world’s most prestigious luxury brands. See the full list of brands on our brand universe page.
To best meet each location’s traveler profile, we design these shops as standalone boutiques or integrate them as a shopin-shop in our general travel retail stores. Brand boutiques exist in both duty-free and duty-paid areas.
Specialized stores and theme stores are shop concepts that offer products from a variety of different brands belonging to one specific product category or which convey a sense of place. We use this concept often for products such as watches & jewelry, sunglasses, spirits, food or destination merchandise and in locations where we see a strong potential for a shop to carry a broad product range relating to only one specific theme. As of December 31, 2017, Dufry operated over 650 shops under the Specialized Shops/Theme Stores concept.
Examples of the shop concepts names include “Colombian Emeralds International”, a dedicated watches & jewelry format used in the Caribbean market; “Dufry Do Brasil” for local Brazilian goods; “Kids Works” with its wide selection of toys, dolls, games, books and apparel for children; or “Tech on the Go” focusing on the needs of the tech-oriented traveler offering electronics and accessories.
Further examples are “Sun Catcher” for sunglasses; “World of Whiskies” for a selection of finest single malt or blend whiskies; “Master of Time” for luxury watches and jewelries; “Sound & Vision” for multi-brand electronics; “Temptation & Timebox” for fashion watches and accessories as well as “Travel Star” for luggage and travel aid products and finally “Atelier”, a women’s leather accessories store.
These shops can be located in airports, seaports, on-board cruise liners, as well as in hotels or downtown locations.
More about Dufry
Learn more about the Dufry group in more depth:
Retail Brands Our Retail Brands
You may know of Dufry through one of our many other retail brands. If you would like to connect directly with one of these, please see the below links to our entire portfolio.