Customer-focused across the operations
Dufry is above all a travel retailer and is proud of the knowledge and expertise built in this field over the years. The passenger is the focus and heart of all Dufry stores and in order to meet their needs in each travel scenario, the group has various different 'own brand‘ store concepts across the globe and also operates stores in the format of renowned brands.
General Travel Retail Shops
Dufry’s general travel retail shops carry a large selection of different items and cover a range of product categories, such as perfumes & cosmetics, food & confectionery, wines & spirits, watches & jewelry, fashion & leather, tobacco goods, souvenirs, electronics and other accessories. General Travel retail shops are typically located in central areas with high passenger flow, mostly in airports, but also in seaports and other locations. Both departure and arrival areas are fitted with this shop concept. As of December 31, 2015, Dufry operated 710 shops under the General Travel Retail Concept. In the duty-free segment, these shops can be recognized by several brand names such as Dufry, Nuance, World Duty Free, Hellenic Duty Free, Reg Staer and others. 2015 was an important year for the expansion and improvement of our general travel retail concept, which brought the most up-to-date trends in shop design, creating an engaging experience for passengers passing through the airport.
We believe that domestic passengers deserve the same great product offering available nowadays mainly to international passengers. In fact, domestic passengers account for the majority of global passengers, particularly in large countries such as China, the United States and Brazil, where it can reach 90% of the passenger flow. With this in mind, Dufry created a new retail concept: a general travel retail shop for domestic passengers, which offers a product range similar to a duty-free shop. Domestic passengers are presented with the same retail excellence they normally find in international terminals, with a great variety of products from the most prestigious brands combined with the best customer services. The concept, operated under the identity Dufry Shopping, was first introduced in Brazil, in a pilot at Brasilia airport. Results from this 1,600m² shop were very encouraging and we are ready to roll out the concept in other locations in Brazil and internationally. In fact, Dufry has recently been granted a new concession to operate a 1,300m² Dufry Shopping store at Rio de Janeiro International Airport, a project that is expected to be concluded ahead of the Olympic Games and a 1,000m² Dufry Shopping store at Viracopos Airport in São Paulo.
Brand boutiques enhance the traveler’s retail experience and allow the creation of a comprehensive and exciting shopping mall environment. Dufry is a partner of choice for global brands to showcase their products in a singular retail space, mirroring the image of the high street shops of the respective brand. As of December 31, 2015, Dufry operated 220 Brand Boutiques. The brands Dufry represents include the world’s most prestigious luxury names such as Burberry, Bally, Bvlgary, Carolina Herrera, Chopard, Coach, Desigual, Dunhill, Emporio Armani, Ermenegildo Zegna, Etro, GAP, Hermès, Hugo Boss, Kiehl’s, Lacoste, L’Occitane, MAC, Marc O’Polo, MCM, Michael Kors, Montblanc, Pandora, Paul & Shark, Pinko, Polo Ralph Lauren, Salvatore Ferragamo, Shang Hai Tang, Shang Xia, Superdry, Swarovski, Thomas Pink, Tommy Hilfiger, Tumi, Versace or Victoria’s Secret. Depending on the specific location and traveler profile, we design these shops as stand-alone boutiques or integrate them as a shop-in-shop concept within our own general travel retail stores. Brand boutiques can be found in both duty-free or duty-paid areas. In 2015, we opened 35 brand boutiques in all regions, representing over 3,245m² of commercial space. About half of the openings were located in the United States, a market that continues to offer attractive opportunities in the segment. Other highlights are the opening of several GAP & Superdry shops at Spanish airports and the opening of three new shops at Zurich Airport.
Specialized Shops and Theme Stores
Specialized shops/Theme Stores is a shop concept that offer products from a variety of different brands belonging to one specific product category. We use this concept often for products such as watches & jewelry, sunglasses, spirits, food or destination merchandise and in locations where we see a strong potential for a shop to carry a broad product range relating to only one specific theme. As of December 31, 2015, Dufry operated 644 shops under the Specialized Shops/Theme Stores concept. Examples of the shop concepts names include “Colombian Emeralds International”, a dedicated watches & jewelry format used in the Caribbean market; “Dufry Do Brasil” for local Brazilian goods; “Kids Works” with its wide selection of toys, dolls, games, books and apparel for children; or “Tech on the Go” focusing on the needs of the tech-oriented traveler offering electronics and accessories. Further examples are “Sun Catcher” for sunglasses; “World of Whiskies” for a selection of finest single malt or blend whiskies; “Master of Time” for luxury watches and jewelries; “Sound & Visions” for multi-brand electronics; “Temptation & time-box” for fashion watches and accessories as well as “Travel Store” for luggage and travel aid products and finally “Atelier”, a women leather accessories store. These shops can be located in airports, seaports, on-board cruise liners, as well as in hotels or downtown locations.
More about Dufry
Learn more about the Dufry group in more depth:
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You may know of Dufry through one of our many other retail brands. If you would like to connect directly with one of these, please see the below links to our entire portfolio.