Customer-focused across the operations
Dufry is above all a travel retailer and is proud of the knowledge and expertise built in this field over the years. The passenger is the focus and heart of all Dufry stores and in order to meet their needs in each travel scenario, the group has various different 'own brand‘ store concepts across the globe and also operates stores in the format of renowned brands.
General Travel Retail Shops
The general travel retail shop concept is the most commonly used at airports. It carries a large assortment and covers the full range of product categories, such as perfumes & cosmetics, food & confectionery, wines & spirits, watches & jewelry, fashion & leather, tobacco goods, souvenirs, electronics and others.
General travel retail shops are typically located in central areas with high passenger flow, mostly in airports, but can also be implemented in seaports and other locations. In airports, both departure and arrival areas can be fitted with this shop concept. As of December 31, 2018, Dufry operated over 800 as general travel retail shops. In the duty-free segment, these shops can be identified as carrying the name of several retail brands in our portfolio, including Dufry, Nuance, World Duty Free, and Hellenic Duty Free among others.
In 2017, Dufry opened its first three new generation stores in Madrid (Spain), Melbourne (Australia), and Cancun (Mexico), followed in 2018 by one in Zurich (Switzerland), a second one in Cancun and one in Heathrow T3 (UK). The new generation store is an innovative evolution of the general travel retail shop as it increases the level of communication with the consumer, by making use of digital technology.
Dufry shopping offers domestic passengers a similar shopping experience in a duty-paid environment to the one offered to international travelers in a classic duty-free shop, with a wide assortment of different product categories and a brand positioning that is similar to that of the duty-free stores. In this context, Dufry Shopping fulfills more a convenience aspect as there are a number of countries where domestic travelers account for the majority of passengers, specifically in large countries such as China, the United States and Brazil, where this concept can offer additional potential.
The concept was first introduced in Brazil, in 2014 and was quickly expanded to 7 other locations in the country. In 2017, we debuted the concept in the United States, with the opening of a Dufry Shopping store at Las Vegas McCarran International Airport.
Brand boutiques enhance the traveler’s experience and allow the creation of an exciting shopping mall environment.
Dufry is a partner of choice for global brands to showcase their products in dedicated retail spaces and to mirror their high street image. To best meet each location’s traveler profile, we design these shops as standalone boutiques or integrate them as a shop-in-shop in our general travel retail stores. Brand boutiques exist in both duty-free and duty-paid areas and as of December 31, 2018, Dufry operated over 140 brand boutiques, among which are included: Armani, Burberry, Bally, Bottega Veneta, Bvlgari, Cartier, Clarins, Chloe, Coach, Ermenegildo Zegna, Etro, Gucci, Hermès, Hugo Boss, Jimmy Choo, Jo Malone, Lacoste, LaPrairie, Lindt, L’Occitane, Longchamp, MAC, Mango, MaxMara, MCM, Michael Kors, Montblanc, Omega, Polo Ralph Lauren, Salvatore Ferragamo, Swatch, Swarovski, Tory Burch, Tumi, Victorinox, Victoria’s Secret and others. See also a selection of brands full list of brands on our brand universe page.
Our convenience stores offer a wide assortment that passengers may want or need when traveling. The range includes soft drinks, confectionery, packaged food, travel accessories, electronics, personal items, souvenirs, newspapers, magazines and books.
Within this concept, we are using different brands according to the passenger profile and the location. “Hudson” is our most important brand in the convenience segment with a strong recognition from and highly valued by passengers. As “The Traveler’s Best Friend”, our goal with Hudson is to provide passengers with anything they may need during their journey.
Hudson is a successful, very flexible concept operated at airports within international and domestic areas, as well as in other channels such as railway stations and other transit locations. Hudson shops are carefully designed and facilitate orientation through whimsical, color-coded signage to attract customers’ attention to four distinct selling areas: Media, Marketplace, Essentials and Destination.
North America is home to most of our convenience stores, with almost 550 shops. In addition, we operate 135 convenience stores outside North America.
Specialized shops and theme stores are shop concepts that offer products from a variety of different brands belonging to one specific product category or which convey a sense of place. We use this concept often for products such as watches & jewelry, sunglasses, electronics, spirits, food, destination products, and in locations where we see potential for a shop to carry a broad product range relating to one specific theme. As of December 31, 2018, Dufry operated over 670 shops under the Specialized Shops/Theme Stores concept.
Examples of the shop concept names include “Colombian Emeralds International”; a dedicated watches & jewelry format used in the Caribbean market, “Do Brasil” for local Brazilian goods, “Kids Works” with its wide selection of toys, dolls, games, books and apparel for children and “Tech on the Go” focusing on the needs of the tech-oriented traveler offering electronics and accessories.
Further examples are “Sun Catcher” for sunglasses, “World of Whiskies” and “Tequileria” for a selection of finest single malt or blend whiskies and tequilas, “Master of Time” for luxury watches and jewelries, “Temptation” and “Timebox” for fashion watches and accessories, “Sound & Vision” for multi-brand electronics, “Travel Star” for luggage and travel aid products and finally “Atelier”, a women’s leather accessories store.
These shops can be located in airports, seaports, on-board cruise liners, as well as in hotels or downtown locations.
More about Dufry
Learn more about the Dufry group in more depth:
Retail Brands Our Retail Brands
You may know of Dufry through one of our many other retail brands. If you would like to connect directly with one of these, please see the below links to our entire portfolio.