Dufry’s business operating model is based on a matrix organization where global functions run through the three operational layers consisting of Country, Division and Headquarters. This organizational structure allows for fast response to market developments, while securing efficient coordination across the whole organization. Our globally standardized processes deliver efficiencies and allow a seamless execution from a commercial and financial perspective. 

The most important elements of the organization are the locations themselves, since our business is generated there with the customers, and they also hold the relationship with the landlords. Thanks to our organization, local operations can thus fully focus on the commercial activities in the shops and rely on the full support of the central and divisional functions.

Global processes for local business.

The teams of our central functional departments such as Marketing, Procurement, Logistics, Finance and IT act as centers of excellence and provide the framework for processes and initiatives, which can be executed globally in our operations. Their global view facilitates the implementation of best practices at divisional and country level.

Our Business Model

Related Information

These sections might also be of interest to you:

Our Strategy

Swiss heritage and travel retail

More about Dufry

Learn more about the Dufry group in more depth:

Our Divisions & Locations

Dufry: Retail Expert

Our Brand Values


Retail Brands Our Retail Brands

You may know of Dufry through one of our many other retail brands. If you would like to connect directly with one of these, please see the below links to our entire portfolio.

Contact Information