“Destination 2027” – Dufry thrives to make travelers happy, leveraging its know-how as global leading travel experience player.
New strategy focused on four pillars
- Delivering the travel experience revolution: by bringing together travel retail and travel food & beverage in one offering, that has more contact points with travellers and provides a seamless and personalised experience, both in the stores and digitally.
- Diversifying our geographical presence: with a focus on the highly attractive and resilient US market, a dedicated strategy for Asia-Pacific and the Chinese traveller and an organic Business Development for the Rest of the World
- Further fostering a culture of continuous operational improvements: getting all our business activities to drive efficiencies and cost savings on a recurrent manner, and allowing us to generate sustainable cash flows while investing in innovation and growth
- Connecting the other three pillars of the strategy, ESG continues to be a defining ambition for Dufry and a strong lighthouse for our day-to-day business, providing a source of inspiration of what to do best for our customers, our employees, and the world at large
The new company strategy is crafted based on a deep understanding for our stakeholder’s needs, customer insights and the current market trends evolution. The new strategy «Destination 2027» includes a concrete and actionable financial plan and the related equity story. Full details on the new strategy are available here.
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