Accessing a Unique Global Window Display
Dufry is the largest travel retail operator worldwide and offers suppliers a unique window-display opportunity through its network of over 2,400 shops across more than 420 locations in 65 countries on 6 continents.
Suppliers benefit from the unparalleled access to domestic and international travelers to showcase their brands across the globe, reaching captive audiences in exclusive environments. As Dufry operates duty-paid and duty-free areas alike, the company’s footprint allows it to serve customers equally interested in both convenience products and luxury shopping experiences. In 2019, over one billion passengers passed through locations where Dufry operates shops, making us the perfect ambassador for global brands.
Partnering with brands to drive sales
The travel retail industry has a number of elements that are highly attractive to suppliers: it is a fast growing channel, it has a captive and affluent audience and it allows them to personally engage with customers in an international and exclusive setting. This makes travel retail an important window display for brands. Dufry aims to be the preferred partner for global brands, building on the tight collaboration with brand partners, based on the scope of our global network and leveraging our superior execution and strong customer service.
Since 2015, we have intensified cooperation with our suppliers and we increasingly partner with global brands on more strategic initiatives, identifying opportunities for marketing campaigns, global promotions or product launches, that also contribute to our and the brands’ turnover by generating additional income. In this context, we offer each brand a customized approach to create a joint set of goals for the supplier and for Dufry, and together we agree on specific actions and distinctive campaigns. Both parties establish clear targets and evaluate the effectiveness of their initiatives together.
Jointly increasing customer experience
In recent years, we have seen a growing number of brand partners developing Dufry-exclusive products, which together with novelties, limited editions and travel exclusives, considerably augment and differentiate the customers’ shopping experience. Internal research also shows that personally engaging with customers in the shop substantially increases spend per ticket – and what could be better to talk to them about than an exclusive or a newly launched product?
Centralized procurement and logistics
With a focus on generating efficiencies, Dufry is permanently streamlining its key processes. Through our centralized procurement and logistic functions we have considerably simplified the entire supply chain.
Our Global Category Managers act as key relationship managers for brands and coordinate activities with suppliers. They define brand plans with suppliers and negotiate all contractual parameters. Dufry has also centralized and simplified the ordering process, by internally aggregating the orders from the different retail operations and sending a consolidated order to suppliers.
Accordingly, we have adapted our logistics organization with three distribution centers in Uruguay, Switzerland and Hong Kong which operate additional warehouses in Hong Kong, Runnymede (UK), Barcelona (Spain) and Miami (USA) and provide the timely shipping of goods to our operations. The process benefits both Dufry and suppliers, as it allows us to order and ship larger volumes to the distribution centers, thus increasing flexibility so that we can allocate the optimal product quantity to each country and shop and maximize product availability.
Supplier Code of Conduct
Dufry is committed to conducting its operations in an ethical and legal manner in compliance with accepted business standards with respect to anti-corruption, human rights, worker health & safety, the environment, and product safety.
Dufry requires its suppliers to comply with the provisions of this Supplier Code of Conduct, which is based on the Universal Declaration of Human Rights adopted by the United Nations General Assembly in 1948, the fundamental Conventions of the International Labour Organization (ILO) and the Rio Declaration on Environment and Development adopted in 1992.
Dufry will be attending the conferences and exhibitions relating to the travel retail industry listed below. We look forward to seeing you there!
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