Benefit from a Unique Global Window Display
Dufry is by far the largest travel retail operator world- wide offering suppliers a network of over 2,300 shops in over 400 locations in 65 countries on 6 continents. Dufry’s global footprint offers suppliers a unique opportunity to showcase their brands across the globe in exclusive environments to captive audiences.
We operate in duty-paid and duty-free areas with access to domestic and international travelers respectively, and offer our customers both convenience products and luxury shopping experiences. In 2018, over one billion passengers passed through locations where Dufry operates shops, making us the perfect ambassador for global brands.
Working closely with brands
The travel retail industry has a number of elements that are attractive to suppliers: it is a fast growing channel, it has a captive and affluent audience, and it offers an international and exclusive setting. This makes travel retail an important window display for brands. Dufry aims to be the preferred partner for global brands, based on the scope of our global network, our superior execution, and strong customer service.
Since 2015, we have intensified cooperation with our suppliers and we increasingly partner with global brands for more strategic initiatives, identifying opportunities for marketing campaigns, global promotions or product launches, that also contribute to our turnover by generating additional income. In this context, we offer each brand a customized approach to create a joint set of goals for the supplier and for Dufry, and together we agree on specific actions and distinctive campaigns. Both parties establish clear targets and evaluate the effectiveness of their initiatives together.
Jointly increasing customer experience
In the recent few years we have seen a growing number of brand partners developing Dufry-exclusive products, which together with novelties, limited editions and travel exclusives, considerably augment and differentiate the customers’ shopping experience. Internal research also shows that personally engaging with customers in the shop substantially increases the spend per ticket – and what is a better subject to talk about than an exclusive or a newly launched product? In our Focus Story on page 30, we feature some great examples of successful marketing initiatives with our brand partners.
Centralized procurement and logistics
With a focus on generating efficiencies, Dufry has streamlined its key processes. Through our centralized procurement and logistic functions we have considerably simplified the entire supply chain.
Our Global Category Managers act as key relationship managers for brands and coordinate activities with suppliers. They define brand plans with suppliers and negotiate all contractual parameters. Dufry has also centralized and simplified the ordering process, by internally aggregating the orders from the different retail operations and sending a consolidated order to suppliers.
Accordingly, we have adapted our logistics organization with three distribution centers in Uruguay, Switzerland and Hong Kong which operate warehouses in Hong Kong, Runnymede (UK), Barcelona (Spain) and Miami (USA) and provide the timely shipping of goods to our operations. The process benefits both Dufry and suppliers, as it allows us to order and ship larger volumes to the distribution centers, thus increasing flexibility so that we allocate the optimal product quantity to each country and shop and maximize product availability.
Dufry will be attending the conferences and exhibitions relating to the travel retail industry listed below. We look forward to seeing you there!
MEADFA Conference, Oman, 25-26 November 2019
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