We operate over 2,300 shops in duty-paid and duty-free areas with access to domestic and international audiences respectively, and offer our customers both, convenience products and luxury shopping experiences. In 2017, over one billion passengers passed through locations where Dufry operates shops making us the perfect ambassador for global brands.

Working intensively with brand owners

The travel retail industry has a number of elements, which are interesting to suppliers: travel retail is a fast growing industry; it has a captive and affluent audience; and it is an important window display. Dufry aims to be the preferred partner for global brands, as we offer the largest network of retail operations in travel retail and also strive for superior execution and customer service.

Based on our know-how we have over time intensified the cooperation with our suppliers. We increasingly partner with global brands for more strategic initiatives to identify opportunities for marketing campaigns, global promotions or product launches. In this context, we launched a “brand plan”, which takes a customized approach to each brand, individually creating a joint set of goals for the supplier and for Dufry as well as agreeing on action points. Both parties establish clear targets and evaluate the effectiveness of their initiatives together.

In the past two years a partnership with Lindt set the benchmark on how travel retailers and global brands can cooperate. Together, a long-term brand development had been defined which also includes new Lindt products to be sold exclusively at Dufry stores. The partnership has been a tremendous success, exceeding all expectations. Such initiatives, beyond creating value for Dufry and suppliers, also offer customers unique shopping experiences emphasizing the appeal of the travel retail channel. 

Centralized procurement and logistics

With a focus on generating efficiencies, Dufry has centralized its key processes. Through our centralized procurement and logistic functions we have considerably simplified the whole supply chain. 

Our Global Category Managers act as key relationship managers for brands and coordinate activities with suppliers. They define brand plans with suppliers and negotiate all contractual parameters. Dufry has also centralized and thus considerably simplified the ordering process, by internally aggregating the orders from the different retail operations and by sending a consolidated order to suppliers.

We have also centralized our logistics organization. The three Dufry distribution centers in Uruguay, Switzerland and Hong Kong provide a timely shipping of goods to our retail operations. The process benefits both Dufry and suppliers, as it allows to order and ship larger volumes to the distribution centers, thus increasing flexibility to allocate the optimal product quantity to each country and shop. The concept maximizes product availability for customers and reduces overall inventory levels.

Meet Dufry

Dufry will be attending the conferences and exhibitions relating to the travel retail industry listed below. We look forward to seeing you there!

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More about Dufry

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