Brand Values
Our company's DNA
Our Brand Values are our company’s DNA that we bring to life for all our audiences. These are the Brand Values that drive us in action and communication:
Focused
First and foremost, we are an expert retailer, leader in converting travellers into customers in a matter of minutes. We understand how customers are. Our way of doing business is absolutely customer-centric and focused on travellers. Our capacity to deliver to customers – travellers is empowered by fully integrated systems that optimise synergies and empower performance.
Global
We are the only travel retail company that operates directly in 65 countries across the world. Alliances and acquisitions have made Dufry the category leader offering customers and brands an unparalleled industry network on all continents. Our international dimension brings us unparalleled richness of insights and expert understanding at the local level, adding value to our global model through our local-market management.
Delivery
Our primary objective is delivering solid financial performance for our shareholders through operational excellence. We are a solid, successful enterprise characterized by consistent delivery to landlords, customers and shareholders. Our leadership is based upon our capabilities to execute, innovate and our robust operating model.
Solid
The Dufry brand benefits from the solid values and guarantees associated with our heritage: stability, solvency, quality and attention to detail. Dufry’s solid standing worldwide implies:
- Employees benefit from real opportunities for personal and professional growth;
- Shareholders can depend upon consistent performance and value delivery;
- Suppliers can count on a consistent and reliable guarantee in fulfilling partnership agreements;
- Airports and landlords benefit from the solid expertise and solvency of the category leader.
More about Dufry
Learn more about the Dufry group in more depth:
Retail Brands Dufry Retail Brands
You may know of Dufry through one of our many other retail brands. If you would like to connect directly with one of these, please see the below links to our entire portfolio.
