Our Brand Values

First and foremost, we are an expert retailer, leader in converting travellers into customers in a matter of minutes. We understand how customers are. Our way of doing business is absolutely customer-centric and focused on travellers. Our capacity to deliver to customers – travellers is empowered by fully integrated systems that optimise synergies and empower performance.

We are the only travel retail company that operates directly in 75 countries across the world. Alliances and acquisitions have made Dufry the category leader, offering customers and brands an unparalleled industry network on all continents. Our international dimension brings us unparalleled richness of insights and expert understanding at the local level, adding value to our global model through our local-market management.

Our primary objective is delivering solid financial performance for our shareholders through operational excellence. We are a solid, successful enterprise characterized by consistent delivery to landlords, customers and shareholders. Our leadership is based upon our capabilities to execute, innovate and our robust operating model.

The Dufry brand benefits from the solid values and guarantees associated with our heritage: stability, solvency, quality and attention to detail. Dufry’s solid standing worldwide implies:

- Employees benefit from real opportunities for personal and professional growth

- Shareholders can depend upon consistent performance and value delivery

- Suppliers can count on a consistent and reliable guarantee in fulfilling partnership agreements

- Airports and landlords benefit from the solid expertise and solvency of the category leader