With a base of more than 1.5 billion potential international and domestic customers worldwide, we create and customize retail concepts with the objective of capturing the full potential of each customer through the development of commercial areas together with airport authorities and other landlords.
These shops offer a large selection of different products (over 50,000 item references) within our core assortment, comprising tobacco, alcoholic beverage, food & confectionary, and perfumes & cosmetics, with an adequate balance of brands exposure and price levels. Our general travel retail shops are located in both arrival and departure areas in airports. In each location, the product assortment, shop lay-outs and operations are differentiated to the respective customer profiles and spending patterns. Responding to our customers’ habits in departure shops, we have implemented “walkthrough” shops in more than ten locations; a specific shop design where the entire passenger flow goes directly through our shop.
This duty paid concept is focused on passengers, whose behavior is based on impulse and convenience shopping, instead of searching for a specific brand at a good price. The core assortment for this retail concept is newspapers, magazines and books, which are complemented by a broad range of convenience products (such as confectionary, travel electronics) which represent about 45 % of the respective sales. Predominantly located in the United States and Canada, we operate such stores under the “Hudson News” brand. In 2009, we started the international roll-out by introducing the Hudson News concept to other parts of the world, with store openings in Puerto Rico, Dominican Republic, Italy, Switzerland and Egypt. We will continue expanding this concept in airports, railway stations and other destinations where we operate and further destinations are already earmarked for 2010.
Dufry operates the most prestigious brand boutiques which complement our General Travel Retail shops, either as stand alone or integrated within shopping stores. We analyze the profile of our customers for determining the right concept out of our brand portfolio, seeking for the right combination with our general travel retail shops in order to create attractive and diverse commercial spaces for our customers. Dufry operates international brand boutiques for different prestigious brands such as Hermès, Armani, Victoria’s Secret, Lacoste, Omega or Bulgari.
In order to capture the full potential in particular markets and segments, Dufry exploits specialized concepts. One of our main concepts is the Colombian Emeralds International (CEI) shops; focused on the Caribbean market for jewelry, watches and accessories assortments: We adapt the concepts based on specific commercial principles to reflect the particular location of the shop, be it in airports, seaports, hotels or downtown. Other specialized shops focus on different product categories, such as confectionary, electronics and others.
Check the addresses of our stores
A quick video tour inside our shops around the world